FAQ

What Languages do you work with?

We focus on a select number of languages. Not because we lack a robust vendor strategy, but because —contrary to popular belief—the technical complexity of language services arises from the specific traits of each language, not from the subject matter being discussed.

In fact, our vendor strategy allows us to reliably source top linguists for virtually any industry. The real challenge however lies in designing and evaluating robust, language-specific workflows. And because process quality is harder to assess — and the right talent harder to identify — than subject-matter expertise, we work across a broad range of sectors but remain selective about our working languages.

Our core team is specialized in working with European Languages, but we have a trusted network of experts enabeling us to build robust processes for Arabic, Chines, Japanese, Korean and Russian productions as well.

When and how should we involve you? (To be GPTed)

The sooner, the better. Early engagement lets us map KPIs, advise on in-house workflows, and align tools and assets before production begins—saving time and cost down the line.

That said, timing also depends on where you are today:

-New to localization?
Bring us in at the planning stage. We’ll help set goals, choose content priorities, and design a right-sized workflow from hand-off to publication.

-Mid-project or mid-supplier switch?
Finish any critical, high-volume work with your current setup, then send us a small, low-risk batch. You can evaluate quality, turnaround, and communication without disrupting existing deadlines.

-Ready to scale or optimise?
Once you like what you see, we’ll co-design a full production workflow—complete with SOPs, assets, and feedback loops—so future projects run smoothly and deliver measurable results.

In short, involve us as early as practical, start with a scoped pilot if needed, and let evidence guide the next step.

Who do you work with? (To be GPTed)

We partner with organizations that rely on clear, high-impact multilingual communication—whether they’re just starting or already scaling:

-Start-ups & Scale-ups
Fast-moving teams that need right-sized workflows, rapid iteration, and guidance on how to build localization fundamentals without overspending.

-SMEs & Growth-Stage Companies
Firms expanding into new regions or product lines that want a production partner who can standardize quality, lower per-unit cost, and keep pace with rising volume.

-Enterprises with Established Language Operations
Organizations satisfied with their internal process design but seeking a more reliable, transparent production partner—or a bench of vetted linguists and PMs to augment capacity.

-Process-Focused Teams Seeking Improvement
Clients who recognise gaps in KPIs, assets, or vendor governance and want strategic advice as well as execution to elevate their language operations.

Across sectors—software and Web3, energy, climate & water, logistics, mobility, and more—we adapt our engagement to fit existing maturity: from one-off projects to fully integrated localization programmes.

What should I expect?

Expect an early, all-hands approach. The sooner we’re involved—and the more stakeholders we meet from product, marketing, support, and engineering—the faster we can align goals, design lean workflows, and avoid costly rework later.

Expect realism. We don’t inflate timelines or claim instant perfection. Instead, we map clear KPIs, run a scoped pilot if needed, and iterate openly so that every milestone is met—or exceeded—without surprises.

Expect transparency. You’ll see the people, processes, tools, and assets behind every deliverable, along with the metrics we use to measure progress.

Above all, expect a deliberate partner who would rather surpass a grounded promise than apologise for failing an ambitious one.

Do you use Machine Translation?

Yes—but only when it genuinely serves the project’s goals.

-We start with purpose.
If the brief calls for speed and large volumes of straightforward text—think maintenance manuals or bulk FAQs—MT with human post-editing can be the fastest, most cost-effective route.

-We weigh subject matter.
Content that leans on tone, emotion, or cultural nuance—marketing taglines, brand stories, button labels—rarely survives raw MT. The risk of dull or awkward phrasing outweighs any savings.

-We consider language data.
Pairs with rich training corpora (English↔Spanish, German, French) produce usable drafts. Low-resource languages such as Burmese, Khmer, or Georgian still deliver unpredictable output that often costs more to fix than to translate from scratch.

-We look at long-term quality.
For example: For self-help portals, how-to guides, and instruction manuals, translation isn’t just text—it’s your frontline support agent. If MT output is sloppy, users abandon the documentation and open tickets, wiping out any savings in word cost with real, measurable support spend. We green-light MT only when post-editing can raise the draft to a level that actually reduces tickets and keeps lifetime costs—human and financial—on target.

When MT is an advantage, we say so—and when it isn’t, we protect your message with human expertise instead.

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