You’re operating in one or a few languages, and localization decisions are still tightly tied to commercial learning: what matters, what can wait, and where risk is unacceptable. Typical signals are ad-hoc requests, limited assets, and decision-making that lives in a small group of people rather than a defined workflow. The right move at this stage is usually not “more tooling,” but clarity: sequencing, scope control, and lightweight rules that prevent avoidable rework while keeping effort proportional.