Localization Stage

You’re preparing to launch in one or a few markets, and localization becomes a commercial decision. Strategy here is about sequencing: what to translate first, what to validate with real users, and how to align stakeholders on tone, terminology, and acceptance criteria. You want a setup that supports learning and iteration — without locking you into tools or governance you don’t need yet.

More markets and more content types introduce coordination problems before they introduce tooling problems. Strategy focuses on ownership and roles, handoffs, and review capacity — plus the minimum viable set of assets (glossary, style, TM, prompts where relevant) that prevents drift. The objective is a workflow that stays stable under pressure: predictable turnaround, controlled quality, and fewer surprises.

You already operate in multiple markets and localization is business-as-usual — but outcomes may vary between languages, teams, and content streams. Strategy at this stage is often about systemizing decisions: defining what “good” looks like, standardizing review and escalation paths, and tightening feedback loops. The goal is to reduce rework and inconsistency without slowing teams down.

You have a functioning multilingual operation and want it faster, safer, and more cost-effective without quality erosion. Strategy focuses on measurement (KPIs), asset governance, automation where it actually helps, and continuous improvement across vendors, workflows, and tooling. Instead of redesigning everything, we identify the few leverage points that reliably move quality, speed, and cost in the right direction.